Digital Marketing

Why should we Choose a Digital Marketing Career in 2023

Choosing a career path can be daunting as you are supposed to find something you love and are passionate about, but at the same time, factoring things that can ensure long-term stability and security for a futuristic career. Though there is a diverse range of career options available, here’s why a career in digital marketing is a viable alternative. Becoming a digital marketer often means stepping into a niche in the marketing space and building an effective digital marketing campaign. Pursuing an MSc in Digital Marketing can set you up for a successful career within the fast-growing digital marketing industry. It is a great medium to strengthen your prowess in marketing. 

Digital marketing professionals have job outlooks better than the average of other professions. The US Bureau of Labour Statistics projected an increase in job demand for occupations, including promotions, marketing, and advertising roles, by 10% in 2026. That’s not all. The role of a Digital Marketing Specialist is among the top, most in-demand, with around 860,000 job openings, found out from the data released from LinkedIn. A survey also found a shortage of nearly 230,000 well-trained digital marketing professionals. 

Apart from being one of the most in-demand careers of 2023, here are some reasons why a digital marketing career can be a great choice.

Diverse job roles

Digital marketing is a broad sector offering a variety of job roles. Some of the most popular jobs offered in digital marketing are:

  • SEO Specialist
  • Email Marketer
  • Social Media Manager
  • Digital Marketing Manager
  • Digital Marketing Analyst or Data Analyst
  • Content Marketing

Digital marketing job roles are the future

One of the most prominent reasons why a digital marketing career is exciting is because the field constantly evolves as different platforms are introduced. Digital marketing professionals are constantly scoping out trends to see how they impact discoverability. While traditional marketing has its place, digital marketing is taking over the market due to its affordability and analytics. With digital marketing, marketers can now see where their customers are coming from and their website activities that produce a higher Return on Investment (RoI). The data-driven approach of digital marketing makes it easier for professionals to prove their worth and allows leaders to track successful strategies. The insightful data eliminates the guesswork for future campaigns. 

Well-paying jobs

While being one of the in-demand jobs in the market, a job in digital marketing is also well-paid. Individuals with high qualifications are offered better job roles for their expertise, enhancing their salary. The average annual salary of a digital marketing professional in Berlin is around €47,901. However, the average salary can be as high as €106,065. 

Excellent growth prospects

Digital marketing skills are expected to see an increase in demand in the near future, primarily because the digital economy is growing ten times faster than the normal economy. Moreover, businesses have understood the effectiveness of the internet and online platforms in marketing their goods and services. 

If you are looking to start a career in digital marketing, then pursuing an MSc in digital marketing can equip you with the right skills and knowledge to thrive in the fast-growing and dynamic industry. To learn more about MSc in digital marketing, log on to our website now!

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