In 2021, it is almost impossible for you to pass a day without seeing some kind of branded video if you were using the internet at all. Not only does the demand for video content increase, but more brands are also allocating their budget to creating and publishing videos on the internet.
People’s appetite for video is insatiable — at least for now. According to Facebook, human’s hunger for video is biological.
As we are moving forward, mobile devices and millennials are hand-in-hand building the exponential growth of video — especially as the world is getting more connected by the faster internet and better screens, and consumer tech is more affordable.
As everything is unfolding, brands are cooking up their video marketing strategy left and right. Most of them eventually come up with similar strategies with unique touches here and there. This is because the video marketing industries revolve around fast-changing trends.
In this article, we’ll talk about the live streaming video marketing trends in 2021 that you should know to improve your own strategy.
The Stats of Live Streaming Videos
Cisco predicts that by 2022, live video will account for 17% of all internet video traffic, growing 15 fold from 2017.
Live streaming features are gaining popularity on major social media platforms such as Facebook, Instagram, Twitter, and YouTube. Even standalone live streaming platforms like Twitch, which initially was for live streaming video games, now has a new directory called IRL (In Real Life) — which hosts streams of a streamer talking to their audience.
When a platform associated with video games decides to do that, you know there’s a demand for authentic interaction through live videos.
Several factors contribute to the rising demand for live videos:
Interactive Content with Real-Time Communication
When you see a popular YouTube video with millions of views and thousands of comments, there must be a tiny part of you that thinks someone else has written the same thing, or the uploader won’t respond to your comment at all.
Live videos, whether the form is live action or animation, provide a fresh alternative to the one-way communication between viewers and content creators on the internet. One of the main benefits of doing live videos for your brand is that your audience can experience real-time interaction and communication with a person, not just a brand.
Live video is one of the staples of today’s demand for highly engaging and interactive content. Not only do live videos provide an opportunity for the audience to interact with you, but it also promotes interaction between the audience.
Live Videos are More Authentic
While a video has a certain charm with proper aesthetic and cinematography, live videos have a stronger draw: authenticity. A Forbes article claims that in 2019, your audience craves authenticity more than they ever have before.
Presenting a live video, especially on mobile devices, means sharing the authentic and unedited version of your story because there is minimum production value involved. While it will cost you the polished look of properly shot videos, broadcasting a live video is more intimate with your audience.
Live Videos are More Affordable
The cost of good smartphones is getting cheaper, and the quality of affordable smartphones is getting better.
Mobile devices were in high demand in 2021, and manufacturers like Samsung and OnePlus are rallying to crank out the best smartphones at the lowest cost possible. When competition is fierce, there’s only one winner: the consumers.
With $500, you can get top-notch smartphones with great cameras that you can use for live streaming on various platforms like YouTube, Facebook, Instagram, and Twitter.
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro